公开(公告)号：US11055745B2

公开(公告)日：2021-07-06

申请号：US14566181

申请日：2014-12-10

Applicant: Adobe Inc.

Inventor： Rishiraj Saha Roy ,  J. Guna Prasaad ,  Aishwarya Padmakumar ,  Ponnurangam Kumaraguru

IPC: G06Q30/00 ,  G06Q30/02 ,  H04L12/58 ,  G06F40/30 ,  G06F40/174

Abstract: Techniques for linguistic personalization of messages for targeted campaigns are described. In one or more implementations, dependencies between keywords and modifiers are extracted, from one or more segment-specific texts and a product-specific text, to build language models for the one or more segment specific texts and the product specific text. Modifiers with a desired sentiment are extracted from the product specific text and transformation points are identified in a message skeleton. Then one or more of the extracted modifiers are inserted to modify one or more identified keywords in the message skeleton to create a personalized message for a target segment of the targeted marketing campaign.