GENERATING AND PROVIDING PERSONALIZED DIGITAL CONTENT IN REAL TIME BASED ON LIVE USER CONTEXT

    公开(公告)号:US20200288204A1

    公开(公告)日:2020-09-10

    申请号:US16293076

    申请日:2019-03-05

    Applicant: Adobe Inc.

    Abstract: The present disclosure relates to generating personalized digital content in real time based on a live user context. For example, the disclosed systems can collect a stream of digital media comprising a digital video portraying a user while the user accesses one or more websites via a client device. The disclosed systems can then analyze the digital video to identify characteristics of the user portrayed in the digital video and/or to identify objects portrayed in the digital video. The disclosed systems can then utilize a context-based machine learning model to select digital content to provide to the user based on the identified characteristics and/or objects. While the user accesses the one or more websites, the disclosed systems can modify the one or more websites to include the selected subset of digital content and provide the modified one or more websites for display via the client device.

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