公开(公告)号：US11816701B2

公开(公告)日：2023-11-14

申请号：US15040653

申请日：2016-02-10

Applicant: Adobe Inc.

Inventor： Kevin G. Smith ,  J. Scott Wellwood ,  Brandon Hartness ,  Craig Mathis

IPC: G06Q30/00 ,  G06Q30/0251

CPC classification number: G06Q30/0269

Abstract: This disclosure relates to providing content (e.g., marketing content) to an individual based on a psychographic profile of an individual. The method includes obtaining a psychographic profile of an individual. The psychographic profile comprises one or more psychographic dimensions associated with the first individual and a psychographic profile group. A psychographic dimension corresponds to at least one of an interest, an attitude, an opinion, a value, a behavior, or an activity of the individual. Content (e.g., marketing content) is received, the content being associated with a psychographic profile group corresponding to the psychographic profile of the individual. The content is provided to the individual based on the associated psychographic profile group of the content and the associated psychographic profile group of the individual.