公开(公告)号：US11886964B2

公开(公告)日：2024-01-30

申请号：US17322108

申请日：2021-05-17

Applicant: Adobe Inc.

Inventor： Atanu R. Sinha ,  Xiang Chen ,  Sungchul Kim ,  Omar Rahman ,  Jean Bernard Hishamunda ,  Goutham Srivatsav Arra ,  Shiv Kumar Saini

IPC: G06N20/00 ,  G06F3/0484 ,  H04L67/50

CPC classification number: G06N20/00 ,  G06F3/0484 ,  H04L67/535

Abstract: Methods and systems disclosed herein relate generally to systems and methods for using a machine-learning model to predict user-engagement levels of users in response to presentation of future interactive content. A content provider system accesses a machine-learning model, which was trained using a training dataset including previous user-device actions performed by a plurality of users in response to previous interactive content. The content provider system receives user-activity data of a particular user and applies the machine-learning model to the user-activity data, in which the user-activity data includes user-device actions performed by the particular user in response to interactive content. The machine-learning model generates an output including a categorical value that represents a predicted user-engagement level of the particular user in response to a presentation of the future interactive content.

公开(公告)号：US20220366299A1

公开(公告)日：2022-11-17

申请号：US17322108

申请日：2021-05-17

Applicant: Adobe Inc.

Inventor： Atanu R. Sinha ,  Xiang Chen ,  Sungchul Kim ,  Omar Rahman ,  Jean Bernard Hishamunda ,  Goutham Srivatsav Arra

IPC: G06N20/00 ,  G06F3/0484 ,  H04L29/08

Abstract: Methods and systems disclosed herein relate generally to systems and methods for using a machine-learning model to predict user-engagement levels of users in response to presentation of future interactive content. A content provider system accesses a machine-learning model, which was trained using a training dataset including previous user-device actions performed by a plurality of users in response to previous interactive content. The content provider system receives user-activity data of a particular user and applies the machine-learning model to the user-activity data, in which the user-activity data includes user-device actions performed by the particular user in response to interactive content. The machine-learning model generates an output including a categorical value that represents a predicted user-engagement level of the particular user in response to a presentation of the future interactive content.