Dynamically generating attribution-model visualizations for display in attribution user interfaces

    公开(公告)号:US11347781B2

    公开(公告)日:2022-05-31

    申请号:US16167143

    申请日:2018-10-22

    Applicant: Adobe Inc.

    Abstract: This disclosure relates to methods, non-transitory computer readable media, and systems that provide an attribution user interface that integrates attribution models as native components within the interface to configure analytics visualizations. By integrating attribution models and corresponding functions as native components of a user interface, the disclosed methods, non-transitory computer readable media, and systems can implement attribution models as parameters of attribution distributions or of any attribution visualizations, where the attribution models function as event categories. For instance, the disclosed methods, non-transitory computer readable media, and systems can provide analytics tools to generate visualizations of different attribution distributions of events across dimension values (or other visualizations) based on different attribution models. In some implementations, the disclosed methods, non-transitory computer readable media, and systems can also modify an attribution-distribution visualization extemporaneously given user inputs for a new event category, new dimension, new segment, or other parameter for the visualization.

    Dynamic sentiment-based mapping of user journeys

    公开(公告)号:US11113721B2

    公开(公告)日:2021-09-07

    申请号:US15659511

    申请日:2017-07-25

    Applicant: Adobe Inc.

    Abstract: The present disclosure covers systems and methods for collecting and analyzing analytics data for a plurality of online user interactions and aggregating the analytics data to determine sentiment scores and generate a presentation of a path of interactions. For example, the systems and methods analyze the analytics data to identify attributes of the online user interactions and determine, based on the identified attributes, a sentiment score for each of the plurality of online user interactions. In addition, the systems and methods aggregate the plurality of online user online user interactions to identify an interaction path commonly experienced by the users of the interactions. Further, the systems and methods generate and provide an interactive presentation including a visualization of the interaction path and associated ranges of sentiment scores associated with types of online user interactions that make up the interaction path.

    Integrating web-based tutorials into websites using a tag manager

    公开(公告)号:US10996963B2

    公开(公告)日:2021-05-04

    申请号:US16203743

    申请日:2018-11-29

    Applicant: Adobe Inc.

    Abstract: Systems and methods for deploying tutorial content to websites via tag management systems are disclosed. In an example, a tutorial deployment application accesses a content segment and a condition for displaying the content segment. The application generates a tutorial object including code to display the content segment. The application integrates the tutorial object into the set of runtime tags by selecting a tag from a set of runtime tags that control operations of a website and links the tag with the tutorial object. Based on a performance of the operation, the condition is met, and the tag is executed, causing the tutorial object to be loaded and executed by the website and the content segment to be displayed by the website.

    INTEGRATING WEB-BASED TUTORIALS INTO WEBSITES USING A TAG MANAGER

    公开(公告)号:US20200175096A1

    公开(公告)日:2020-06-04

    申请号:US16203743

    申请日:2018-11-29

    Applicant: Adobe Inc.

    Abstract: Systems and methods for deploying tutorial content to websites via tag management systems are disclosed. In an example, a tutorial deployment application accesses a content segment and a condition for displaying the content segment. The application generates a tutorial object including code to display the content segment. The application integrates the tutorial object into the set of runtime tags by selecting a tag from a set of runtime tags that control operations of a website and links the tag with the tutorial object. Based on a performance of the operation, the condition is met, and the tag is executed, causing the tutorial object to be loaded and executed by the website and the content segment to be displayed by the website.

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