公开(公告)号：US20190087861A1

公开(公告)日：2019-03-21

申请号：US16192517

申请日：2018-11-15

Applicant: Adobe Inc.

Inventor： Moumita Sinha ,  Kandarp Sunil Khandwala ,  Harvineet Singh ,  Dharwar Prasanna Kumar Tejas

IPC: G06Q30/02

Abstract: The present disclosure is directed toward systems and methods for generating an un-subscription model and predicting whether a potential customer will un-subscribe from receiving electronic marketing content from a marketing source. For example, systems and methods described herein involve generating a prediction un-subscription model that predicts whether a potential customer is prone to un-subscribe from receiving future communications about a product or merchant in response to receiving a communication for the product or merchant. The systems and methods further involve determining an appropriate action to take with regard to a potential customer based on whether the potential customer is prone to un-subscribe from receiving future communications.

公开(公告)号：US11170407B2

公开(公告)日：2021-11-09

申请号：US16192517

申请日：2018-11-15

Applicant: Adobe Inc.

Inventor： Moumita Sinha ,  Kandarp Sunil Khandwala ,  Harvineet Singh ,  Dharwar Prasanna Kumar Tejas

IPC: G06Q30/02

Abstract: The present disclosure is directed toward systems and methods for generating an un-subscription model and predicting whether a potential customer will un-subscribe from receiving electronic marketing content from a marketing source. For example, systems and methods described herein involve generating a prediction un-subscription model that predicts whether a potential customer is prone to un-subscribe from receiving future communications about a product or merchant in response to receiving a communication for the product or merchant. The systems and methods further involve determining an appropriate action to take with regard to a potential customer based on whether the potential customer is prone to un-subscribe from receiving future communications.