公开(公告)号：US20210342866A1

公开(公告)日：2021-11-04

申请号：US16861756

申请日：2020-04-29

Applicant: Adobe Inc.

Inventor： Camille Girabawe ,  Richard Yang ,  Goutham Srivatsav Arra ,  Akangsha Sunil Bedmutha ,  Omar Rahman ,  Niranjan Kumbi ,  Vaidyanathan Venkatraman

IPC: G06Q30/02 ,  G06F16/28 ,  G06F16/901 ,  G06F16/9535

Abstract: Techniques are disclosed for selecting audience members for a marketing campaign. A list of potential members is accessed, where each member is associated with a corresponding feature vector comprising features. A subset of the features is selected, and used to select a first group from the list for inclusion in the campaign, thereby also defining a second group from the list for exclusion from the campaign. A first similarity among the members in the first group is compared to a second similarity between the members in the first and second groups. If the first similarity is equal to or lower than the second similarity, the subset of features is updated to form a new subset of features, and the selection process of target audience member is repeated, until the first similarity becomes higher than the second similarity. Subsequently, the marketing campaign is launched with the first group of members.