公开(公告)号：US20220269935A1

公开(公告)日：2022-08-25

申请号：US17182734

申请日：2021-02-23

Applicant: Adobe Inc.

Inventor： Manoj Ghuhan Arivazhagan ,  Samanway Sadhu ,  Sahil Dhull ,  Niyati Himanshu Chhaya ,  Munipalle Sai Nikhila

IPC: G06N3/08 ,  G06N3/04 ,  H04L29/08

Abstract: A digital experience personalization system monitors user interaction with content during a current browsing session. The digital experience personalization system generates user interaction information, which includes a description of the content with which the user interacted during the current browsing session, an indication of how long the user interacted with the content, and an indication of the type of the user interaction (e.g., clicking on content, scrolling through content, hovering over content). The digital experience personalization system employs a cognitive style prediction module to analyze the user interaction information and generate a prediction of a cognitive style the user prefers for consuming content. Subsequent content (e.g., during the current browsing session) is personalized to the user in accordance with the predicted cognitive style of the user.