公开(公告)号：US11348130B2

公开(公告)日：2022-05-31

申请号：US16995530

申请日：2020-08-17

Applicant: Adobe Inc.

Inventor： Chih Hsin Hsueh ,  Viswanathan Swaminathan ,  Venkata Karthik Penikalapati ,  Seth Olson ,  Michael Schiff ,  Gang Wu ,  Daniel Pang ,  Alok Kothari

IPC: G06Q30/02 ,  G06N20/00

Abstract: The present disclosure relates to systems, non-transitory computer-readable media, and methods to generate sketches for clearing-bid values and bid-success rates based on multi-dimensional targeting criteria for a digital-content campaign and dynamically determine predicted values for the digital-content campaign based on the sketches. To illustrate, the disclosed systems can use a running-average-tuple-sketch to generate tuple sketches of historical clearing-bid values and tuple sketches of historical bid-success-rates from historical auction data. Based on the tuple sketches, the disclosed systems can determine one or more of a predicted cost per quantity of impressions, a predicted number of impressions, or a predicted expenditure for the digital-content campaign—according to user-input targeting criteria and expenditure constraints.