UTILIZING A TAILORED MACHINE LEARNING MODEL APPLIED TO EXTRACTED DATA TO PREDICT A DECISION-MAKING GROUP

    公开(公告)号:US20210110411A1

    公开(公告)日:2021-04-15

    申请号:US16600099

    申请日:2019-10-11

    Applicant: Adobe Inc.

    Abstract: A method, in which one or more processing devices perform operations, includes executing a content-extraction agent that extracts activity data describing interactions with online resources by one or more user devices associated with a target entity. The method includes organizing the activity data into an input descriptive data structure associated with the target entity. The method includes computing a probability of the target entity belonging to a decision-making group by applying, to the input descriptive data structure, a role-classification model that is trained to determine probabilities that entities belong to the decision-making group. The method further includes transmitting an indication of the probability to a content provider, where transmitting the indication of the probability causes the content provider to customize interactive content to the target entity prior to a transmission of the interactive content to the one or more user devices.

    Generating digital visualizations of clustered distribution contacts for segmentation in adaptive digital content campaigns

    公开(公告)号:US11222047B2

    公开(公告)日:2022-01-11

    申请号:US16263238

    申请日:2019-01-31

    Applicant: Adobe Inc.

    Abstract: This disclosure relates to methods, non-transitory computer readable media, and systems that, upon identifying a set of distribution contacts, generate clusters of distribution contacts from a sampled subset of distribution contacts and assign remaining distribution contacts from the set to the generated clusters for visualization in a user interface. By clustering a representative sample of such distribution contacts, the disclosed methods, non-transitory computer readable media, and systems can quickly analyze and identify contact characteristics in clusters of distribution contacts, including common contact characteristics exhibited by a given cluster's contacts. The disclosed methods, non-transitory computer readable media, and systems can accordingly respond to user requests for a cluster analysis by expeditiously generating cluster visualizations identifying contact characteristics of clustered distribution contacts.

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