公开(公告)号：US11080745B2

公开(公告)日：2021-08-03

申请号：US15435869

申请日：2017-02-17

Applicant: Adobe Inc.

Inventor： Ritwik Sinha ,  Kushal Chawla ,  Yash Shrivastava ,  Dhruv Singal ,  Atanu Ranjan Sinha ,  Deepak Pai

IPC: G06Q30/02

Abstract: Forecasting a potential audience size and an unduplicated audience size for a digital campaign includes receiving an audience segment input and a time period input. The audience segment input is converted into multiple atomic target specifications. For each of the multiple atomic target specifications, a potential audience size is determined during the time period input by selecting a time series model based on a frequency of attribute values from the atomic target specification and combining the selected time series model with a frequent item set model. The potential audience size for each of atomic target specifications is aggregated over the time period input into a total potential audience size. The total potential audience size is output. The time series model and the frequent item set model are obtained using data from a historic bid request database.