公开(公告)号：US20190287132A1

公开(公告)日：2019-09-19

申请号：US16356827

申请日：2019-03-18

申请人： Advocado, Inc.

发明人： Jeff Linihan ,  Brian Handrigan

IPC分类号： G06Q30/02

摘要： A call conversion tracking system is disclosed that tracks call-based communications initiated from invitational content. Based on the tracking, the call conversion tracking system generates data analytics quantifying the effectiveness of the invitational content's ability to trigger a voice call (e.g., a phone call) and/or other type of voice communication. The system correlates the voice communication data and sales-related data, and associates such data to interactions within the invitational content responsible for driving the call and sale.