公开(公告)号：US20100138852A1

公开(公告)日：2010-06-03

申请号：US12629025

申请日：2009-12-01

申请人： Alan Hirsch ,  Jack R. Cate, III

发明人： Alan Hirsch ,  Jack R. Cate, III

IPC分类号： H04H60/33 ,  G06Q30/00

CPC分类号： G07F17/3295 ,  G06Q30/02 ,  G06Q30/0212 ,  G06Q30/0257 ,  G06Q30/0273

摘要： A system and method for generating and presenting an interactive advertising quiz in conjunction with video media. The system generates an interactive advertising quiz having video content with one or more redacted elements. A redacted element may be, for example, a brand, logo, product, actor, or other identifier that is normally present in the video content. The system presents the interactive advertising quiz to a user and quizzes the user as to the identity of the missing element in the video content. The system receives the user's guess regarding the redacted element in the video content, and determines if the user's guess was correct. Correct guesses may result in incentives being awarded to the user. The interactive advertising content is shown in a post-roll position following online video content that has been shown to the user. The user may also challenge other users to play the interactive advertising quiz.

摘要翻译： 一种用于与视频媒体一起生成和呈现交互式广告测验的系统和方法。 该系统产生具有一个或多个编辑元素的视频内容的交互式广告测验。 编辑的元素可以是例如通常存在于视频内容中的品牌，标志，产品，演员或其他标识符。 该系统向用户呈现交互式广告测验，并向用户测验视频内容中丢失的元素的身份。 系统接收用户对视频内容中的已修改元素的猜测，并确定用户的猜测是否正确。 正确的猜测可能会导致奖励给用户。 交互式广告内容显示在已经向用户显示的在线视频内容之后的后置位置。 用户也可以挑战其他用户进行互动广告测验。