公开(公告)号：US11127034B1

公开(公告)日：2021-09-21

申请号：US16933873

申请日：2020-07-20

Applicant: Amazon Technologies, Inc.

Inventor： Yashal Shakti Kanungo ,  Sumit Negi ,  Aruna Rajan ,  Meghana S. Shivanand Rajamane

IPC: G06Q30/02 ,  G06N20/00 ,  G06Q30/06

Abstract: Technologies are provided for automated generation of directed content campaigns. The generated campaign can be optimized for performance. In some embodiments, a group of variations of attributes that define a directed content campaign can be generated and allocated traffic weights for respective impressions of the directed content campaign in a media outlet channel. The traffic weights can then be iteratively updated until a termination criterion is satisfied. At each iteration, the traffic weight can be updated by applying a machine-learning model to current performance metric values of respective impressions corresponding to the traffic weights. After termination of the updates to the traffic weights, a particular set of variations having traffic weights exceeding a threshold can be selected as directed content campaign having satisfactory performance. Those variations can be supplied to a requestor device for subsequent utilization.