公开(公告)号：US10853424B1

公开(公告)日：2020-12-01

申请号：US15676770

申请日：2017-08-14

Applicant: Amazon Technologies, Inc.

Inventor： Chirag Natvarlal Mandaviya ,  Pragyana K. Mishra

IPC: G06F16/00 ,  G06F16/951 ,  G06N7/00

Abstract: Systems, methods, and computer-readable media are disclosed for content delivery using persona segments for multiple users. In one embodiment, an example method may include receiving user interaction data from a user device for a session associated with a user account, wherein the user interaction data comprises indications of user interaction of interaction by a user account with a website. A set of keywords may be determined based on the product identifiers. A set of persona segments may be determined based on the keywords. Inter-persona distances between each persona segment of the set of persona segments may be determined. The inter-persona distances may be used to determine that multiple users are using a user account. A persona segment corresponding to a user may be selected. A content may be identified based on the persona segment.