公开(公告)号：US10565622B1

公开(公告)日：2020-02-18

申请号：US14667521

申请日：2015-03-24

Applicant: Amazon Technologies, Inc.

Inventor： Jonathan Lee Burstein ,  Jim Huang

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Systems, methods, and computer-readable media are disclosed for optimization of real-time probabilistic model evaluation for online advertising. In one embodiment, a system may receive a bid request for an ad slot, and may receive cached user information with a first ad and a first ad score, and a second ad and a second ad score. The system may generate a first estimated probability of conversion associated with presentation of the first ad to the user, and may generate a second estimated probability of conversion associated with presentation of the second ad to the user based at least in part on the context information, the second ad identifier, and the second ad score. The system may select either the first ad or the second ad for which to generate a bid amount based at least in part on the first estimated probability of conversion and the second estimated probability of conversion.