公开(公告)号：US11126785B1

公开(公告)日：2021-09-21

申请号：US15436359

申请日：2017-02-17

Applicant: Amazon Technologies, Inc.

Inventor： Houssam Nassif ,  Daniel Hill ,  Tao Hu ,  Anand Mahadeva Iyer ,  Jian Liu ,  Yi Liu ,  Sriram Srinivasan ,  Vishwanathan Swaminathan

IPC: G06F40/106 ,  G06N7/00 ,  G06F40/14

Abstract: An optimal combination of content items may be determined and served to increase the likelihood of a predefined user interaction. A user can request content which may include an entity (such as a web page, document, advertisement, and the like) that has multiple components through which content items may be provided. For example, a web page may include multiple slots where content items may be displayed on the web page. Each component may be associated with multiple possible content items, resulting in many combinations of layouts for an entity. A content server may determine which layout to provide using a content selection model that is weighted based on a likelihood of groupings of content items resulting in a user interaction that satisfies a success condition (e.g., selecting a hyperlink, selecting a content item, initiating a transaction, etc.).

公开(公告)号：US10915336B1

公开(公告)日：2021-02-09

申请号：US16180932

申请日：2018-11-05

Applicant: Amazon Technologies, Inc.

Inventor： Weicong Ding ,  Dinesh Govindaraj ,  Vishwanathan Swaminathan

IPC: G06F9/451 ,  G06N20/00 ,  G06F16/2457 ,  G06F3/0482

Abstract: Systems and methods are provided for selecting content components to include in portions of a content page under various constraints and according to various effectiveness considerations. Organizing the content components may include considering the expected user engagement with the content components, while simultaneously endeavoring to comply with certain content constraints imposed on the system. The content constraints may be complied with to the greatest extent possible before the expected user engagement with the page is adversely impacted to an unacceptable degree. The content constraints may be imposed across an entire set of content pages, such that only the content pages in the aggregate are expected to comply with a global constraint. This allows for maximizing the expected user engagement while assembling a content page without unduly constraining each content page, where those global constraints may be known to reduce expected user engagement in some instances.

公开(公告)号：US09817846B1

公开(公告)日：2017-11-14

申请号：US14639109

申请日：2015-03-04

Applicant: Amazon Technologies, Inc.

Inventor： Sriram Srinivasan ,  Houssam Nassif ,  Vijai Mohan ,  Vishwanathan Swaminathan ,  Mitchell Howard Goodman

IPC: G06F17/00 ,  G06F17/30

CPC classification number: G06F17/3053 ,  G06F17/30867

Abstract: The arrangement and selection of digital content to present to a user can be based upon criteria such as profitability or interest to a user. The selection can also be made to ensure that a diversity of item content is presented. The selection can utilize various rules or policies for diversity at the category level or item feature level, among other such options. In addition to selection diversity, the placement of item content displayed can satisfy various diversity criteria in order to ensure diversity of display as well.