公开(公告)号：US20170243256A1

公开(公告)日：2017-08-24

申请号：US15122600

申请日：2015-07-14

Applicant: BEIJING BAIDU NETCOM SCIENCE AND TECHNOLOGY, LTD.

Inventor： Hengyu Li ,  Jun Peng

IPC: G06Q30/02 ,  G06Q30/04 ,  G06F17/30

CPC classification number: G06Q30/0273 ,  G06F16/2379 ,  G06F16/44 ,  G06Q30/0249 ,  G06Q30/04

Abstract: The disclosure provides a method and device for controlling displaying of a media object and a media object display system. The method includes: updating a consumed value of the media object based on a current click on the media object by a user after the user clicks the media object; performing a determination based on the consumed value of the media object and a pre-stored budget of the media object; and generating and sending an offline message for instructing a related system to perform an offline processing on the media object when the consumed value of the media object is determined to reach the budget. The method reduces the overall delay, improves the accuracy in controlling the media object display according to the budget, and decreases the waste of system resources caused by redundant processing.