System for providing multimedia content via a cable television distribution network in response to input from a personal communication device
    3.
    发明授权
    System for providing multimedia content via a cable television distribution network in response to input from a personal communication device 有权
    用于响应于来自个人通信设备的输入经由有线电视分配网络提供多媒体内容的系统

    公开(公告)号:US09414101B1

    公开(公告)日:2016-08-09

    申请号:US12553472

    申请日:2009-09-03

    申请人: Roy Pereira

    发明人: Roy Pereira

    摘要: A system for providing multimedia content via a cable television distribution network in response to input received from a personal communication device. The system interacts with personal communication devices configured with downloaded system application computer software to receive and present information associated with multimedia content from the infrastructure via a data communication network. The system also interacts with the personal communication devices to receive data from the personal communication devices via a data communication network where the data comprises, but is not limited to, data representative of selections of multimedia content, data representative of instructions controlling the delivery and/or presentation of the multimedia content, and data identifying end user cable television network interface devices to receive the multimedia content. Additionally, the system delivers data and/or signals corresponding to the selected multimedia content to identified end user cable television network interface devices connected to the cable television distribution network.

    摘要翻译: 一种用于响应于从个人通信设备接收的输入,经由有线电视分配网络提供多媒体内容的系统。 该系统与配置有下载的系统应用计算机软件的个人通信设备交互,以经由数据通信网络从基础设施接收和呈现与多媒体内容相关联的信息。 该系统还与个人通信设备交互,以经由数据通信网络从个人通信设备接收数据,其中数据包括但不限于代表多媒体内容的选择的数据,代表控制传送和/ 或呈现多媒体内容,以及识别用于接收多媒体内容的最终用户有线电视网络接口设备的数据。 此外,系统将与所选择的多媒体内容相对应的数据和/或信号传送到连接到有线电视分配网络的识别的最终用户有线电视网络接口设备。

    SYSTEM AND METHOD TO FACILITATE TARGETED ADVERTISING
    4.
    发明申请
    SYSTEM AND METHOD TO FACILITATE TARGETED ADVERTISING 审中-公开
    系统和方法来辅助目标广告

    公开(公告)号:US20090106082A1

    公开(公告)日:2009-04-23

    申请号:US11877197

    申请日:2007-10-23

    IPC分类号: G06Q30/00

    摘要: A method to facilitate targeted advertising can include receiving a plurality of schedule files that include scheduling information for at least one respective advertising media asset. Target attribute data is associated with each of the plurality of schedule files to identify at least one characteristic of an intended target audience of media content represented in each of the plurality of schedule files. Profile data associated with each of a plurality of uniquely identifiable network devices is received. The profile data characterizes known attributes of an audience serviced by each of the plurality of uniquely identifiable network devices. A plurality of playlist data files are generated based on analysis of the target data and the profile data. Each of the plurality of playlist data files includes scheduling information for at least one respective advertising media asset scheduled for playing out by at least one of the plurality of uniquely identifiable network devices.

    摘要翻译: 促进有针对性的广告的方法可以包括接收包括至少一个相应的广告媒体资产的调度信息的多个调度文件。 目标属性数据与多个调度文件中的每一个相关联,以识别在多个调度文件的每一个中表示的媒体内容的预期目标受众的至少一个特性。 接收与多个唯一可识别的网络设备中的每一个相关联的简档数据。 简档数据表征由多个唯一可识别网络设备中的每一个所服务的受众的已知属性。 基于目标数据和简档数据的分析生成多个播放列表数据文件。 多个播放列表数据文件中的每一个包括调度用于由多个唯一可识别网络设备中的至少一个播放的至少一个相应的广告媒体资源的调度信息。