公开(公告)号：USRE38696E1

公开(公告)日：2005-02-08

申请号：US10277211

申请日：2002-10-21

申请人： Bruce D. Williams

发明人： Bruce D. Williams

IPC分类号： G09F1/00 ,  G09F1/04 ,  G09F1/06 ,  G09F3/02

CPC分类号： G09F3/0289 ,  G09F1/04 ,  G09F1/06

摘要： In order to create interest in advertising pieces in a consumer, a pop-up advertising piece includes a booklet-shaped advertiser movable from a closed position to an open position. An anchoring strip is in vertical confronting relation to a normally inwardly facing surface of one of the cover portions and has top and bottom edges secured to the normally inwardly facing surface in general proximity to top and bottom edges thereof. An internal substrate has one vertical edge secured to the one of the cover portions opposite the anchoring strip and the other vertical edge is secured to the anchoring strip. A first fold line is provided on the internal substrate in spaced relation to a generally vertical fold line of the booklet-shaped advertiser when it is in the closed position. The internal substrate also has a second fold line on the side of the anchoring strip opposite the first fold line. By positioning the internal substrate to pass under the anchoring strip, the vertical edges of the internal substrate are secured so as to cause the portion between the second fold line and the anchoring strip to pop-up when the booklet-shaped advertiser is moved from the closed position to the open position.

公开(公告)号：US06192608B1

公开(公告)日：2001-02-27

申请号：US09328063

申请日：1999-06-08

申请人： Bruce D. Williams

发明人： Bruce D. Williams

IPC分类号： G09F100

CPC分类号： G09F3/0289 ,  G09F1/04 ,  G09F1/06

摘要： In order to create interest in advertising pieces in a consumer, a pop-up advertising piece includes a booklet-shaped advertiser movable from a closed position to an open position. An anchoring strip is in vertical confronting relation to a normally inwardly facing surface of one of the cover portions and has top and bottom edges secured to the normally inwardly facing surface in general proximity to top and bottom edges thereof. An internal substrate has one vertical edge secured to the one of the cover portions opposite the anchoring strip and the other vertical edge is secured to the anchoring strip. A first fold line is provided on the internal substrate in spaced relation to a generally vertical fold line of the booklet-shaped advertiser when it is in the closed position. The internal substrate also has a second fold line on the side of the anchoring strip opposite the first fold line. By positioning the internal substrate to pass under the anchoring strip, the vertical edges of the internal substrate are secured so as to cause the portion between the second fold line and the anchoring strip to pop-up when the booklet-shaped advertiser is moved from the closed position to the open position.

摘要翻译： 为了对消费者中的广告片段产生兴趣，弹出广告片包括从关闭位置移动到打开位置的小册子广告。 锚固条与一个盖部分的正常面向内的表面处于垂直相对的关系，并且具有固定到通常靠近其顶部和底部边缘的正常向内的表面的顶部和底部边缘。 内部基板具有固定到与锚定条相对的一个盖部分的一个垂直边缘，另一个垂直边缘固定到锚定条带。 当处于关闭位置时，第一折叠线设置在内部基板上，与小册子广告商的大致垂直的折线间隔开。 内部基板还在锚定带的与第一折叠线相对的一侧上具有第二折叠线。 通过将内部基板定位成在锚定条下方通过，内部基板的垂直边缘被固定，以便当小册子广告主从第二折叠线和锚定条移动时使第二折叠线和锚定条之间的部分弹起 关闭位置到打开位置。