公开(公告)号：US20180211270A1

公开(公告)日：2018-07-26

申请号：US15415534

申请日：2017-01-25

Applicant: Business Objects Software Ltd.

Inventor： Ying Wu ,  Paul Pallath ,  Achim Becker

IPC: G06Q30/02

CPC classification number: G06Q30/0204 ,  G06Q30/0269

Abstract: Systems and methods for machine-trained adaptive content targeting are provided. The system generates a recommendation model, which includes creating a plurality of offer clusters. Each offer cluster comprises offers having similar features. The system assigns a new offer to one of the plurality of offer clusters. The assigning of the new offer occurs without having to retrain the recommendation model. The system also generates a plurality of user clusters, whereby users within each of the plurality of user clusters share similar behavior. A classification model for predicting an offer cluster from the plurality of offer clusters is created for each of the plurality of user clusters. The system then performs a recommendation process for a new user that includes selecting one or more relevant offers from a predicted offer cluster based on the classification model.