摘要:
A system and method for providing sponsored content to a user of an electronic device in conjunction with the execution of an event. When an event on an electronic device is initiated, a set of sponsor preferences are checked for information regarding the event. A set of sponsored content based upon the sponsor preferences are obtained, and the sponsored content is transmitted to the user in conjunction with the execution of the event.
摘要:
An advertisement is stored locally on a memory of a device (such as a mobile station), and the device is used to display the advertisement on at least two distinct occasions. For each individual occasion, information concerning display of the advertisement by the device is stored locally. In response to a triggering condition, the information of the at least two occasions where the advertisement was displayed is sent in a single message to a network entity. Preferably, the information relates to a number of times, since the last such message was sent, that a particular advertisement was displayed, or selected by a user after being displayed, or both. The triggering condition may be a recurring or a non-recurring chronological event, a threshold number of times the advertisement was displayed or selected, or a request for the information from external of the device. A device, apparatus and computer program is also described.