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公开(公告)号：US20090182618A1
公开(公告)日：2009-07-16
申请号：US12015115
申请日：2008-01-16
CPC分类号： G06Q30/02 , G06Q30/0225 , G06Q30/0241 , G06Q50/01
摘要： A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
摘要翻译： 描述了一种在分布式网络上促进与显示的媒体对象相关联的口碑广告和销售支持的系统和方法。 该系统为网络用户提供访问品牌，产品或服务的广告的一个或多个倡导者。 一个或多个倡导者可能与用户在社会上相关。 通过实时通信网络促进用户与倡导者的互动，追踪商业活动，并且捕获并分发口碑宣传的价值。
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公开(公告)号：US20090183112A1
公开(公告)日：2009-07-16
申请号：US12180486
申请日：2008-07-25
IPC分类号： G06F3/048
CPC分类号： G06Q30/02 , G06Q30/0225 , G06Q30/0241 , G06Q50/01
摘要： A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
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公开(公告)号：US10074093B2
公开(公告)日：2018-09-11
申请号：US12180486
申请日：2008-07-25
CPC分类号： G06Q30/02 , G06Q30/0225 , G06Q30/0241 , G06Q50/01
摘要： A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
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公开(公告)号：US20090182631A1
公开(公告)日：2009-07-16
申请号：US12180499
申请日：2008-07-25
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0225 , G06Q30/0241 , G06Q50/01
摘要： A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
摘要翻译： 描述了一种在分布式网络上促进与显示的媒体对象相关联的口碑广告和销售支持的系统和方法。 该系统为网络用户提供访问品牌，产品或服务的广告的一个或多个倡导者。 一个或多个倡导者可能与用户在社会上相关。 通过实时通信网络促进用户与倡导者的互动，追踪商业活动，并且捕获并分发口碑宣传的价值。
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公开(公告)号：US08560390B2
公开(公告)日：2013-10-15
申请号：US12041062
申请日：2008-03-03
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more goods likely to be benefit from the marketing scheme by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
摘要翻译： 服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配 。 匹配方法通过最大化个性化倡导的估计背景值来确定可能受益于营销计划的一种或多种商品。 此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销奖励的形式分配该价值。
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6.发明授权公开(公告)号：US08554623B2
公开(公告)日：2013-10-08
申请号：US12041054
申请日：2008-03-03
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more likely consumers by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
摘要翻译： 服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配 。 匹配方法通过最大化个性化宣传的估计背景值来确定一个或多个可能的消费者。 此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销奖励的形式分配该价值。
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7.发明申请公开(公告)号：US20090182810A1
公开(公告)日：2009-07-16
申请号：US12015146
申请日：2008-01-16
摘要： A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
摘要翻译： 描述了一种在分布式网络上促进与显示的媒体对象相关联的口碑广告和销售支持的系统和方法。 该系统为网络用户提供访问品牌，产品或服务的广告的一个或多个倡导者。 一个或多个倡导者可能与用户在社会上相关。 通过实时通信网络促进用户与倡导者的互动，追踪商业活动，并且捕获并分发口碑宣传的价值。
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8.发明申请公开(公告)号：US20090222304A1
公开(公告)日：2009-09-03
申请号：US12041088
申请日：2008-03-03
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more advocates by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentive.
摘要翻译： 服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配 。 匹配方法通过最大化个性化倡导的估计上下文价值来确定一个或多个倡导者。 此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销激励的形式分配该价值。
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9.发明申请公开(公告)号：US20090222302A1
公开(公告)日：2009-09-03
申请号：US12041054
申请日：2008-03-03
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more likely consumers by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
摘要翻译： 服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配 。 匹配方法通过最大化个性化宣传的估计背景值来确定一个或多个可能的消费者。 此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销奖励的形式分配该价值。
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公开(公告)号：US20090222303A1
公开(公告)日：2009-09-03
申请号：US12041062
申请日：2008-03-03
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more goods likely to be benefit from the marketing scheme by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
摘要翻译： 服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配 。 匹配方法通过最大化个性化倡导的估计背景值来确定可能受益于营销计划的一种或多种商品。 此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销奖励的形式分配该价值。
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