公开(公告)号：US20050125354A1

公开(公告)日：2005-06-09

申请号：US10979470

申请日：2004-11-01

申请人： Craig Pisaris-Henderson ,  Anthony Garcia ,  Jason Williams ,  David Rae ,  Peter Neumann

发明人： Craig Pisaris-Henderson ,  Anthony Garcia ,  Jason Williams ,  David Rae ,  Peter Neumann

IPC分类号： G06F20060101 ,  G06F17/60

CPC分类号： G06Q30/02

摘要： A system and method for distributing digital copyright work having a copyright owner is described herein. The method comprises selecting, by a download customer, a digital copyright work for inquiry. A digital copyright work is associated with an advertising sponsor based on attributes at least partially selected by the advertising sponsor. Upon selection of said digital copyright work for download, the sponsoring advertiser is charged according to said attributes. The advertising sponsors is provided with the capability of full sponsorship or partial sponsoring. The association of digital copyright data with advertising sponsors is augmented by an analytical engine, which receives and aggregates data regarding rates of successful downloads, download charges paid by the download user, and other information. The digital copyright works may be music, movies, or graphics files that are typically downloaded onto a portable device, such as a cellular phone, portable music player, or personal digital assistant (PDA).

摘要翻译： 本文描述了一种用于分发具有版权所有者的数字版权作品的系统和方法。 该方法包括由下载客户选择用于查询的数字版权作品。 基于由广告赞助者至少部分选择的属性，数字版权作品与广告赞助商相关联。 在选择用于下载的所述数字版权作品之后，根据所述属性对赞助广告商进行收费。 广告赞助商具有完全赞助或部分赞助的能力。 数字版权数据与广告赞助商的关联由分析引擎增强，分析引擎接收和汇总关于成功下载的速率，下载用户支付的下载费用和其他信息的数据。 数字版权作品可以是通常被下载到诸如蜂窝电话，便携式音乐播放器或个人数字助理（PDA）的便携式设备上的音乐，电影或图形文件。

公开(公告)号：US20060190336A1

公开(公告)日：2006-08-24

申请号：US11399914

申请日：2006-04-07

申请人： Craig Pisaris-Henderson ,  Anthony Garcia ,  Phillip Thune ,  Jason Williams ,  David Rae ,  Peter Neumann ,  Sean Hart ,  Robert Protheroe

发明人： Craig Pisaris-Henderson ,  Anthony Garcia ,  Phillip Thune ,  Jason Williams ,  David Rae ,  Peter Neumann ,  Sean Hart ,  Robert Protheroe

IPC分类号： G07G1/14 ,  G06Q30/00

CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0249 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q40/04

摘要： A method for providing advertising services in general media using a pay for performance model is provided. A service provider defines at least one biddable advertisement for presentation in advertising media. A bid amount chargeable to a participating advertiser upon a response to the at least one biddable advertisement is determined, generally by an open auction conducted by the service provider. The biddable advertisement is associated with a participating advertiser based, at least in part, on the bid amount. As responses to the biddable advertisement are received by the service provider, they are provided to the associated participating advertiser and that participating advertiser is charged the bid amount for the response. The advertiser associated with a biddable ad can change in real time based on the auction and association mechanisms used by the service provider, such as a bid weighted rotation which associates the biddable ad to a number of participating advertisers.

摘要翻译： 提供了一种在一般媒体中使用性能模型付费来提供广告服务的方法。 服务提供商定义至少一个可投标广告以在广告媒体中呈现。 通常通过由服务提供商进行的公开竞价来确定响应于所述至少一个可投标广告对参与广告商收费的投标金额。 可投标广告与参与的广告商相关联，至少部分地基于投标金额。 随着对可投标广告的响应被服务提供商接收，它们被提供给相关联的参与广告商，并且参与广告者被收取响应的出价金额。 与可投标广告相关联的广告可以基于服务提供商使用的拍卖和关联机制实时改变，例如将可投标广告与多个参与广告商相关联的出价加权轮播。