公开(公告)号：US20230085186A1

公开(公告)日：2023-03-16

申请号：US17917095

申请日：2021-02-22

申请人： DENTSU INC.

发明人： Dai ARAKAWA ,  Rina AKINO ,  Tomohiro KAWASE ,  Wataru KISHIMOTO

IPC分类号： G06Q30/02

摘要： An information processing apparatus includes: an output section that outputs display information for displaying discrimination information in association with a broadcast spot in a program guide, the discrimination information discriminating the broadcast spot for broadcasting a commercial associated with an advertisement campaign of a client among a plurality of program spots included in the program guide; and a comparison section that compares a first predicted rating point and a second predicted rating point, the first predicted rating point being predicted by a first prediction algorithm for each program spot of the plurality of program spots included in the program guide, and the second predicted rating point being predicted by a second prediction algorithm whose prediction accuracy is higher than prediction accuracy of the first prediction algorithm, and the output section outputs the display information to display a first program spot in a display format different from display formats of other program spots.

公开(公告)号：US20210224854A1

公开(公告)日：2021-07-22

申请号：US17256059

申请日：2020-06-18

申请人： DENTSU INC.

发明人： Rina AKINO ,  Dai ARAKAWA ,  Tomohiro KAWASE ,  Ryohei TACHIBANA ,  Yasutaka IWAMOTO ,  Wataru KISHIMOTO

IPC分类号： G06Q30/02

摘要： To place an efficient advertisement to a particular target. A spot planning evaluation system according to one aspect of the present disclosure includes: an acquisition unit configured to acquire information for identifying effective areas configured with advertisement slots with particular-target content rates equal to or larger than a given threshold; and a control unit configured to perform, in order that a sum total of total audience ratings (acquired gross rating point (GRP) rates) expected to be acquired by the advertisement slots of the effective areas with respect to all advertisement slots during a given period becomes a given value, adjustment of acquired GRP rates of all the advertisement slots during the given period.