公开(公告)号：US09262766B2

公开(公告)日：2016-02-16

申请号：US13223006

申请日：2011-08-31

申请人： Daniel Mark Mason ,  Alistair Russell

发明人： Daniel Mark Mason ,  Alistair Russell

IPC分类号： G06Q30/00 ,  G06Q30/02

CPC分类号： G06Q30/0267 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0276

摘要： The present disclosure is directed to systems and methods for processing advertisement opportunities when a user views content on a mobile device. An agent on a mobile device may contextualize a portion of a page being viewed to identify and send contextual data to a contextualization service. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver an in line banner advertisement for content being viewed. Based on the selected campaign, the contextualization service may send the agent an advertisement or campaign information for display, such as an inline banner at a natural break in the content being viewed. Instead of having an advertisement predetermined or fixed prior to the display of the content, the present systems and methods may dynamically contextualize the page at the point of viewing based on the content of the page being viewed.

摘要翻译： 本公开涉及用于在用户观看移动设备上的内容时处理广告机会的系统和方法。 移动设备上的代理可以将正在查看的页面的一部分上下文化以识别并向上下文相关服务发送上下文数据。 语境化服务可以使用上下文数据来选择来自多个活动的活动，以便为正在观看的内容递送在线横幅广告。 基于所选择的活动，语境化服务可以向代理发送用于显示的广告或活动信息，诸如在正在观看的内容中的自然中断处的内联横幅。 本系统和方法不是在内容显示之前具有预定或固定的广告，而是可以基于正在观看的页面的内容在观看点动态地将页面上下文化。

公开(公告)号：US20130054371A1

公开(公告)日：2013-02-28

申请号：US13223006

申请日：2011-08-31

申请人： Daniel Mark Mason ,  Alistair Russell

发明人： Daniel Mark Mason ,  Alistair Russell

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0267 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0276

摘要： The present disclosure is directed to systems and methods for processing advertisement opportunities when a user views content on a mobile device. An agent on a mobile device may contextualize a portion of a page being viewed to identify and send contextual data to a contextualization service. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver an in line banner advertisement for content being viewed. Based on the selected campaign, the contextualization service may send the agent an advertisement or campaign information for display, such as an inline banner at a natural break in the content being viewed. Instead of having an advertisement predetermined or fixed prior to the display of the content, the present systems and methods may dynamically contextualize the page at the point of viewing based on the content of the page being viewed.

摘要翻译： 本公开涉及用于在用户观看移动设备上的内容时处理广告机会的系统和方法。 移动设备上的代理可以将正在查看的页面的一部分上下文化以识别并向上下文相关服务发送上下文数据。 语境化服务可以使用上下文数据来选择来自多个活动的活动，以便为正在观看的内容递送在线横幅广告。 基于所选择的活动，语境化服务可以向代理发送用于显示的广告或活动信息，诸如在正在观看的内容中的自然中断处的内联横幅。 本系统和方法不是在内容显示之前具有预定或固定的广告，而是可以基于正在观看的页面的内容在观看点动态地将页面上下文化。

公开(公告)号：US20130091415A1

公开(公告)日：2013-04-11

申请号：US13436189

申请日：2012-03-30

申请人： Roy Stilling ,  Alistair Russell

发明人： Roy Stilling ,  Alistair Russell

IPC分类号： G06F17/21

CPC分类号： G06F17/211 ,  G06F16/957

摘要： Where a page has dynamic (DHTML) content that isn't visible to the end-user when the page is first rendered, a client agent of the augmentation system of the present solution detects the visibility status of areas that may become visible after end-user action. The client agent adds event handlers so that upon these areas becoming visible the client agent sends the content data of the invisible areas, now visible, to the server and receive a new set of hooks and adverts to place in the newly visible content.

摘要翻译： 当页面首次呈现时，页面具有动态（DHTML）内容对于最终用户不可见的情况下，本解决方案的增强系统的客户端代理检测在终端用户之后可能变得可见的区域的可见性状态， 用户操作。 客户端代理添加事件处理程序，以便在这些区域变得可见时，客户端代理将现在可见的不可见区域的内容数据发送到服务器，并接收一组新的挂钩和广告以放置在新可见的内容中。