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公开(公告)号：US20100293058A1
公开(公告)日：2010-11-18
申请号：US12785409
申请日：2010-05-21
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0273 , G06F16/335 , G06F16/337 , G06F16/9535 , G06Q30/02 , G06Q30/0269
摘要： Systems and methods are described for dynamically selecting an advertisement for presentation to an end user in combination with an electronic content item. In one embodiment, a control associated with the electronic content item is evaluated to determine whether the advertisement is permitted to be presented in combination with the electronic content item. A control associated with the advertisement is also evaluated to determine an amount that the provider of the advertisement is willing to pay to have the advertisement presented to the end user in combination with the electronic content item. If this amount is greater than the amount bid by other advertisements, then the advertisement and the content item are presented together to the end user.
摘要翻译： 描述了系统和方法，用于与电子内容项目结合动态地选择用于呈现给最终用户的广告。 在一个实施例中，评估与电子内容项目相关联的控件，以确定是否允许与电子内容项目一起呈现广告。 还评估与广告相关联的控制以确定广告提供者愿意支付的量，以将广告结合电子内容项目呈现给终端用户。 如果该数量大于其他广告的出价金额，则广告和内容项目一起显示给终端用户。
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公开(公告)号：US10191972B2
公开(公告)日：2019-01-29
申请号：US12785406
申请日：2010-05-21
摘要： A method for distributing an electronic content item for consumption with advertisements is provided. In one embodiment, a content provider creates a license identifying one or more slots within an electronic content item at which advertisements are to be inserted. The license specifies one or more types of advertisements that are not permitted to be inserted into the slots, and also specifies criteria for dynamically selecting advertisements to insert into the one or more slots. The content provider securely associates the electronic license with the electronic content item and distributes the electronic content item and the electronic license to a third party for consumption or subsequent transfer to an end user.
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公开(公告)号：US20100293050A1
公开(公告)日：2010-11-18
申请号：US12785412
申请日：2010-05-21
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251 , G06F16/335 , G06F16/337 , G06F16/9535 , G06Q30/02 , G06Q30/0247
摘要： Systems and methods are described for targeting advertisements to a user of an electronic device. In one embodiment, the user's device receives multiple advertisements and at least one content item. Using a control associated with the content item and controls associated with the advertisements, the user's system dynamically determines the optimum advertisements to render with the content item. Information about the advertisements that were selected can be sent to a remote party to facilitate payment by the provider of the advertisements to the provider of the content.
摘要翻译： 描述了将广告定位到电子设备的用户的系统和方法。 在一个实施例中，用户的设备接收多个广告和至少一个内容项。 使用与内容项相关联的控件和与广告相关联的控件，用户的系统动态地确定要与内容项呈现的最佳广告。 关于所选择的广告的信息可以被发送到远程方，以便于广告提供者向内容的提供者进行支付。
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公开(公告)号：US20100293049A1
公开(公告)日：2010-11-18
申请号：US12785406
申请日：2010-05-21
CPC分类号： G06F17/30699 , G06F17/30702 , G06F17/30867 , G06Q30/02 , G06Q30/0247 , G06Q30/0251 , G06Q30/0273
摘要： A method for distributing an electronic content item for consumption with advertisements is provided. In one embodiment, a content provider creates a license identifying one or more slots within an electronic content item at which advertisements are to be inserted. The license specifies one or more types of advertisements that are not permitted to be inserted into the slots, and also specifies criteria for dynamically selecting advertisements to insert into the one or more slots. The content provider securely associates the electronic license with the electronic content item and distributes the electronic content item and the electronic license to a third party for consumption or subsequent transfer to an end user.
摘要翻译： 提供了一种用于分发用于广告消费的电子内容项目的方法。 在一个实施例中，内容提供商创建标识要在其中插入广告的电子内容项目中的一个或多个时隙的许可证。 许可证指定不允许插入到插槽中的一种或多种类型的广告，并且还指定用于动态地选择要插入到一个或多个时隙中的广告的标准。 内容提供商将电子许可证与电子内容项目安全地相关联，并将电子内容项目和电子许可证分发给第三方以供消费或随后转移到最终用户。
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