公开(公告)号：US20090037253A1

公开(公告)日：2009-02-05

申请号：US12021718

申请日：2008-01-29

申请人： Dorothy Young DAVIDOW ,  Barry Sirote ,  Annie X. Tan ,  Jian Zhou ,  T. Theodore Xidas

发明人： Dorothy Young DAVIDOW ,  Barry Sirote ,  Annie X. Tan ,  Jian Zhou ,  T. Theodore Xidas

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0203 ,  G06Q30/0204 ,  G06Q30/0241

摘要： A system and method for collecting and processing user data over a network relating to a given advertisement. The invention displays advertisements on a given web page to a user running a web browser application on a client. In response to a user action such as clicking on the advertisement or moving the mouse cursor over the advertisement, a form is displayed to the user for input of data. The user may then input data into the form, and receive a new advertisement in the same location as the old advertisement upon completing the form. At no point is the user redirected to a new web page, nor does a new web page “pop up” over or under the current web page. The user inputted data is checked for accuracy and completeness, and may either be sent to the advertiser immediately or stored for future transmission. This data collection, processing, and delivery is all handled by the real-time communication within the original web page context. Advertisements selected for display are targeted to the user based on a variety of factors.

摘要翻译： 一种用于通过与给定广告相关的网络收集和处理用户数据的系统和方法。 本发明在给定的网页上向在客户端上运行web浏览器应用的用户显示广告。 响应于诸如点击广告或将鼠标光标移动到广告上的用户动作，向用户显示表格以输入数据。 然后，用户可以在完成表单时将数据输入到表单中，并且在与旧广告相同的位置接收新的广告。 用户无需重定向到新的网页，也不会在当前网页之下或之下弹出新的网页。 检查用户输入的数据的准确性和完整性，并且可以立即发送给广告商或存储用于将来传输。 此数据收集，处理和传送都由原始网页上下文中的实时通信进行处理。 选择显示的广告是基于各种因素定位到用户的。