公开(公告)号：US20140259040A1

公开(公告)日：2014-09-11

申请号：US14165412

申请日：2014-01-27

Applicant: ELECTRONICS AND TELECOMMUNICATIONS RESEARCH INSTITUTE

Inventor： Kyeong Soo HAN ,  Han Kyu LEE

IPC: H04N21/25 ,  H04N21/45

CPC classification number: H04N21/25875 ,  H04N21/2225 ,  H04N21/23424 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/44213 ,  H04N21/44222 ,  H04N21/812

Abstract: Disclosed is a method and apparatus for deducing a viewing household member profile. According to the method and apparatus, a viewing pattern of a general viewing household is analyzed based on viewer group classification criteria generated using the standard household member profile, and thus the member profile of the viewing household may be deduced and the deduced profile may be provided, thereby effectively providing advertisements corresponding to the inclination of viewing household members.

Abstract translation: 公开了一种用于推导观看家庭成员简档的方法和装置。 根据该方法和装置，基于使用标准家庭成员简档生成的观众组分类标准来分析一般观看家庭的观看模式，并且因此可以推导出观看家庭的成员简档并且可以提供推导的简档 从而有效地提供与观看家庭成员的倾向相对应的广告。