公开(公告)号：US09971842B2

公开(公告)日：2018-05-15

申请号：US15190412

申请日：2016-06-23

申请人： Excalibur IP, LLC

发明人： Rahul Nair ,  Marc Eliot Davis ,  Christopher William Higgins ,  Simon P. King

IPC分类号： G06F17/30 ,  G06Q30/02 ,  G06Q40/04

CPC分类号： G06F17/30882 ,  G06F17/30867 ,  G06F17/30887 ,  G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0269 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q40/04

摘要： A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.

公开(公告)号：US20160371390A1

公开(公告)日：2016-12-22

申请号：US15190412

申请日：2016-06-23

申请人： Excalibur IP, LLC

发明人： Rahul Nair ,  Marc Eliot Davis ,  Christopher William Higgins ,  Simon P. King

IPC分类号： G06F17/30

CPC分类号： G06F17/30882 ,  G06F17/30867 ,  G06F17/30887 ,  G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0269 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q40/04

摘要： A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.

摘要翻译： 基于URL的上下文查询导出收入的系统和方法。 通过网络从用户接收基于URL的用户上下文查询，其中用户上下文包括至少一个用户上下文标准。 基于上下文准则来制定查询，以便搜索经由网络可用的用户简档数据，社交网络数据，空间数据，时间数据，主题数据和上下文查询出价数据，并且涉及上下文以便识别 与用户上下文标准相关的上下文查询出价数据库中的条目。 生成具有与查询相关的内容的动态网页，并且将与所选择的出价相关联的广告插入到网页中。 动态网页传送给用户。 当与动态网页相关的用户界面事件发生时，与所选择的出价相关联的广告商被收取费用。