公开(公告)号：US20180330387A1

公开(公告)日：2018-11-15

申请号：US13673906

申请日：2012-11-09

Applicant: GOOGLE INC.

Inventor： Christopher Kenneth Harris ,  Xiaofeng Guo ,  Ke Huang ,  Bahman Rabii ,  Alok Goel

IPC: G06Q30/02 ,  G06Q10/08 ,  G06Q30/06

CPC classification number: G06Q30/02 ,  G06Q10/08 ,  G06Q30/06

Abstract: Conducting a group buying advertising campaign. Receiving a specification for a group-buying offer. Creating a candidate ad campaign based on the received specification. The candidate ad campaign includes at least one campaign feature. The candidate ad is characterized by at least one generalized feature. Determining the expected effectiveness of the candidate ad campaign. For an expected effectiveness less than the aggregate effectiveness of a set of at least one previously run ad campaigns having a generalized feature in common with the candidate campaign, editing the candidate ad campaign to incorporate at least one feature of the set of at least one previously run ad campaigns. Running the edited ad campaign in an ad display network. Collecting effectiveness data for each run ad campaign.

公开(公告)号：US20150088623A1

公开(公告)日：2015-03-26

申请号：US13651933

申请日：2012-10-15

Applicant: Google Inc.

Inventor： Alok Goel

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: A non-transitory computer-readable medium that stores instructions executable by one or more processors to perform a method for identifying a high performing website for placement of an advertisement is provided. The non-transitory computer-readable medium includes, but is not limited to, instructions for compiling a list of N number of existing high performing websites for which a preselected advertisement performs well, instructions for compiling a list of websites which appear together along with any existing high performing website in a search result, instructions for flagging any website which appears together along with an existing high performing website in a statistically significant number of search results as a statistically significant website, and instructions for determining a co-occurrence rate for each statistically significant website and each existing high performing website.

Abstract translation: 提供了一种非暂时的计算机可读介质，其存储可由一个或多个处理器执行的指令，以执行用于识别用于放置广告的高性能网站的方法。 非暂时性计算机可读介质包括但不限于用于编译预先选择的广告表现良好的N个现有的高性能网站的列表的指令，用于编译与一起出现在一起的网站列表的指令 在搜索结果中存在高性能网站，指示将统计上显着数量的搜索结果中的现有高性能网站与任何出现在一起的任何网站标记为统计上显着的网站，以及用于确定每个统计学上的共同发生率的指令 重要网站和每个现有的高绩效网站。