公开(公告)号：US20150363835A1

公开(公告)日：2015-12-17

申请号：US14156688

申请日：2014-01-16

Applicant: GOOGLE INC.

Inventor： Mohammad Roshan Ali Khan ,  Matthew Campbell Cary ,  Saptarshi Bhattacharya ,  Ekaterina Rogers

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Systems and methods for determining a bid landscape for a content placement campaign are provided. A system identifies, for a content placement provider, serving parameters that define an inventory of content serving opportunities. The system creates bid buckets that have bid ranges. The system identifies a portion of the inventory to participate in bid discovery. The system selects, for each opportunity identified to participate, a bid value from within a bid bucket of the bid buckets. The bid value is provided as a bid for an auction to serve content in the opportunity. The system stores, for each of the identified content serving opportunities, the selected bid value and a result of the auction in which the selected bid value was provided as a bid. The system then determines an impression rate for each identified bid bucket and generates, from the determined impression rates, a bid landscape for the inventory.

Abstract translation: 提供了用于确定内容放置广告系列的出价格局的系统和方法。 系统为内容放置提供商识别定义内容投放机会的广告资源的服务参数。 系统创建具有出价范围的出价桶。 系统识别库存的一部分参与出价发现。 系统针对每个被识别参与的机会，从出价桶的出价桶中选择出价值。 投标价格作为拍卖的出价提供给机会中的内容。 系统为每个所识别的内容服务机会存储所选择的出价值和作为出价提供所选出的投标价值的拍卖结果。 系统然后确定每个已识别出价桶的展示率，并从确定的展示率中生成库存的出价格局。