公开(公告)号：US20180330405A1

公开(公告)日：2018-11-15

申请号：US14095985

申请日：2013-12-03

Applicant: GOOGLE INC.

Inventor： Malik Ashiru ,  Spencer Spinnell

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Receiving bids for an online promotion opportunity to present promotional content. Each bid for the online promotion opportunity being associated with one of a set of primary bidders. Awarding the online promotion opportunity to a primary bidder from the set of primary bidders. Receiving at least one bid for affiliation with the awarded online promotion opportunity. Each bid for affiliation being associated with one of a set of secondary bidders. Awarding affiliation with the awarded online promotion opportunity to a secondary bidder from the set of secondary bidders. Transmitting the promotional content of the awarded primary bidder as affiliated with the awarded secondary bidder, and as an impression to a consumer during the online promotion opportunity.