Statistical model for estimating unique users from unauthenticated cookies
    1.
    发明授权
    Statistical model for estimating unique users from unauthenticated cookies 有权
    用于从未认证的Cookie估计唯一用户的统计模型

    公开(公告)号:US09245228B1

    公开(公告)日:2016-01-26

    申请号:US13974838

    申请日:2013-08-23

    Applicant: Google Inc.

    CPC classification number: G06N7/005 G06N99/005 H04L63/08 H04L67/146

    Abstract: This disclosure generally relates to systems and methods that facilitate employing a statistical model over a specified time frame divided into a plurality of time intervals for estimating a quantity of unique users from a set of unauthenticated unique identifiers, such as cookies, associated with accesses to one or more servers.

    Abstract translation: 本公开总体上涉及有助于将统计模型用于划分为多个时间间隔的统计模型的系统和方法,用于从与一个访问相关联的一组未认证的唯一标识符(例如,cookie)中估计唯一用户的数量 或更多的服务器。

    Consumption time estimation for online media items with jittered event log schedules
    2.
    发明授权
    Consumption time estimation for online media items with jittered event log schedules 有权
    在线媒体项目的消耗时间估计与抖动事件日志计划

    公开(公告)号:US09369355B1

    公开(公告)日:2016-06-14

    申请号:US13838532

    申请日:2013-03-15

    Applicant: GOOGLE INC.

    CPC classification number: H04L43/04 H04H60/43 H04L43/062 H04N21/44222

    Abstract: A server computer system receives event logs from one or more client devices for multiple consumption sessions of an online media item. The event logs are received based on random schedules. The system determines, for various times, a first number of consumption sessions during which an event log is scheduled to be sent at the corresponding times. The system determines, for the various times, a second number of consumption sessions during which an event log was sent to the server computer system at the corresponding times. The determinations being based on the event logs. The system determine, for each of the times, a probability that consumption time for the online media item is the corresponding time or less. The determination is based on the first number and the second number. The system determines consumption time metrics for the online media item based the probabilities for the plurality of times.

    Abstract translation: 服务器计算机系统从一个或多个客户端设备接收用于在线媒体项目的多个消费会话的事件日志。 根据随机时间表收到事件日志。 系统在不同时间确定在相应时间调度事件日志被发送的第一数量的消费会话。 系统在不同时间确定在相应时间将事件日志发送到服务器计算机系统的第二数量的消费会话。 确定是基于事件日志。 对于每个时间,系统确定在线媒体项目的消费时间是相应时间或更短的概率。 确定是基于第一个数字和第二个数字。 该系统基于多次的概率来确定在线媒体项目的消费时间度量。

    Statistical model for estimating unique users from unauthenticated cookies

    公开(公告)号:US10210457B1

    公开(公告)日:2019-02-19

    申请号:US14964461

    申请日:2015-12-09

    Applicant: Google Inc.

    Abstract: A system and method are disclosed for estimating a number of unique users (e.g., the number of unique users accessing a website, etc.). In one aspect, one or more transactions occurring during a time frame and a plurality of unauthenticated unique identification records associated with the transactions are identified. The time frame is segmented into disjoint time intervals, and a respective bit pattern is determined for each of the unauthenticated unique identification records. A set of churn patterns is determined based on the bit patterns, and a number of expected unauthenticated unique identification records is determined based on the bit patterns and the churn patterns. A number of unique users is estimated based on the size of the set of churn patterns and the number of expected unauthenticated unique identification records.

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