公开(公告)号：US20200219147A1

公开(公告)日：2020-07-09

申请号：US16735268

申请日：2020-01-06

申请人： Google LLC

发明人： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC分类号： G06Q30/02 ,  G06F40/103 ,  G06F3/0482 ,  G06F3/0484 ,  G06T3/40

摘要： A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

公开(公告)号：US20220148044A1

公开(公告)日：2022-05-12

申请号：US17584576

申请日：2022-01-26

申请人： GOOGLE LLC

发明人： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC分类号： G06Q30/02 ,  G06F40/103 ,  G06F3/0482 ,  G06F3/04842 ,  G06T3/40

摘要： One or more servers can implement a method including generating an information resource comprising a content package including first content, metadata of a content extension, and a script for displaying the first content, and transmitting the information resource to a client device to cause the client device to: display the first content within an inline frame; identify an interaction with a user interface feature; transmit, responsive to identifying the interaction, a content extension request based on the metadata of the content extension; receive, responsive to the content extension request, a second content item; responsive to identifying the interaction, expand the inline frame from the first size to a second size; and display, in the expanded inline frame, the second content item, the second content item different from the first content item.

公开(公告)号：US11922465B2

公开(公告)日：2024-03-05

申请号：US17584576

申请日：2022-01-26

申请人： GOOGLE LLC

发明人： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC分类号： G06Q30/00 ,  G06F3/0482 ,  G06F3/04842 ,  G06F40/103 ,  G06Q30/0241 ,  G06T3/40

CPC分类号： G06Q30/0277 ,  G06F3/0482 ,  G06F3/04842 ,  G06F40/103 ,  G06T3/40

摘要： One or more servers can implement a method including generating an information resource comprising a content package including first content, metadata of a content extension, and a script for displaying the first content, and transmitting the information resource to a client device to cause the client device to: display the first content within an inline frame; identify an interaction with a user interface feature; transmit, responsive to identifying the interaction, a content extension request based on the metadata of the content extension; receive, responsive to the content extension request, a second content item; responsive to identifying the interaction, expand the inline frame from the first size to a second size; and display, in the expanded inline frame, the second content item, the second content item different from the first content item.

公开(公告)号：US20210133826A1

公开(公告)日：2021-05-06

申请号：US17145984

申请日：2021-01-11

申请人： Google LLC

发明人： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC分类号： G06Q30/02 ,  G06F40/103 ,  G06F3/0482 ,  G06F3/0484 ,  G06T3/40

摘要： A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

公开(公告)号：US20240152976A1

公开(公告)日：2024-05-09

申请号：US18397230

申请日：2023-12-27

申请人： GOOGLE LLC

发明人： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC分类号： G06Q30/0241 ,  G06F3/0482 ,  G06F3/04842 ,  G06F40/103 ,  G06T3/40

CPC分类号： G06Q30/0277 ,  G06F3/0482 ,  G06F3/04842 ,  G06F40/103 ,  G06T3/40

摘要： A method includes receiving from a client device a request for content, and transmitting to the client device a first content item, a second content item, and a script for displaying the first and second content items within an information resource. The script includes instructions that cause the client device to (1) display the first content item within a content slot having a first size occupying a first region of the information resource, (2) identify a user interaction associated with the first content item, (3) expand, responsive to the user interaction associated with the first content item, the content slot from a first size to a second size, and (4) display, responsive to the user interaction and in the expanded content slot, the first content item and the second content item and an actionable object configured to reduce the content slot from the second size to the first size.

公开(公告)号：US11720935B2

公开(公告)日：2023-08-08

申请号：US17145984

申请日：2021-01-11

申请人： Google LLC

发明人： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC分类号： G06Q30/00 ,  G06Q30/0241 ,  G06F40/103 ,  G06F3/0482 ,  G06F3/04842 ,  G06T3/40

CPC分类号： G06Q30/0277 ,  G06F3/0482 ,  G06F3/04842 ,  G06F40/103 ,  G06T3/40

摘要： A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

公开(公告)号：US11263671B2

公开(公告)日：2022-03-01

申请号：US16735268

申请日：2020-01-06

申请人： Google LLC

发明人： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC分类号： G06Q30/00 ,  G06Q30/02 ,  G06F40/103 ,  G06F3/0482 ,  G06F3/04842 ,  G06T3/40

摘要： A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.