公开(公告)号：US10956485B2

公开(公告)日：2021-03-23

申请号：US15590861

申请日：2017-05-09

Applicant: GOOGLE LLC

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen ,  Gaurav Bhaya ,  Robert Stets

IPC: G06F16/00 ,  G06F16/48 ,  G06F16/432

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.