公开(公告)号：US09544385B1

公开(公告)日：2017-01-10

申请号：US14187801

申请日：2014-02-24

Applicant: Google Inc.

Inventor： Nathan P. Lucash ,  Venu Vemula ,  Lukasz Bieniasz-Krzywiec ,  Alessio Pace ,  Radoslav M. Kirov

IPC: G06F15/16 ,  H04L29/08 ,  G06F17/24 ,  G06Q30/00

CPC classification number: H04L47/78 ,  H04L67/26 ,  H04L67/42 ,  H04W48/16

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A first call for content to be published on a resource associated with a publisher is received from a requesting device. A determination is made when the publisher has authorized additional content item calls to be automatically generated responsive to receipt of the first call. A first content item responsive to the first call is determined. A message including call parameters is generated that define publisher or serving system criteria for the additional content items. The first content item and message responsive to the first call are provided. A second call for content, in conformance with the call parameters, is received after processing the message. A second different content item that is responsive to the second call is provided for publication on the resource along with the first content item.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 从请求设备接收第一次呼叫要发布在与发布者相关联的资源上的内容。 当发布商授权额外的内容项目呼叫时，决定是响应于接收到第一个呼叫而自动生成的。 确定响应于第一呼叫的第一内容项目。 生成包括呼叫参数的消息，定义发布者或附加内容项的服务系统标准。 提供响应于第一呼叫的第一内容项和消息。 在处理消息之后，接收到符合呼叫参数的内容的第二次呼叫。 响应于第二个呼叫的第二个不同的内容项被提供用于与第一内容项一起在资源上发布。