公开(公告)号：US09460466B2

公开(公告)日：2016-10-04

申请号：US14598108

申请日：2015-01-15

Applicant: Google Inc.

Inventor： Sergei Vassilvitskii ,  Andrei Z. Broder

IPC: G06K5/00 ,  G06Q30/08

CPC classification number: G06Q30/08

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for content to be displayed on a resource to a user. The user is identified. Candidate content items are identified from an inventory of content items that are responsive to the request. The candidate content items are evaluated including determining bid-eligible content items including content items that satisfy an eligibility threshold based on an eligibility status associated with a respective candidate content item. The eligibility status is based at least in part on results associated with past opportunities to present a content item to identified user. An auction is conducted to identify a winner from among the bid-eligible content items. The winning content item is provided responsive to the request. An eligibility status is updated for losing and winning content items in the auction.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到要向用户显示资源的内容的请求。 用户被识别。 候选内容项目是从响应该请求的内容项目的清单中确定的。 评估候选内容项目，包括基于与相应候选内容项目相关联的资格状态来确定包括满足资格阈值的内容项目的出价合格内容项目。 资格状态至少部分地基于与向已识别用户呈现内容项的过去机会相关联的结果。 进行拍卖，以从出价合格的内容项目中识别赢家。 获胜的内容项目是响应于该请求而提供的。 在拍卖中丢失和获胜内容项目的资格状态被更新。

公开(公告)号：US20170046046A1

公开(公告)日：2017-02-16

申请号：US15299630

申请日：2016-10-21

Applicant: Google Inc.

Inventor： Howard Scott Roy ,  Belle Tseng ,  Pradheep Elango ,  Bee-Chung Chen ,  Jayavel Shanmugasundaram ,  Raghu Ramakrishnan ,  Andrei Z. Broder ,  Deepak Agarwal ,  Todd Beaupre ,  Nitin Motgi ,  John Tomlin

IPC: G06F3/0481 ,  G06F17/21 ,  G06Q30/02 ,  G06F3/0482

CPC classification number: G06F3/04817 ,  G06F3/0482 ,  G06F17/212 ,  G06Q30/0273

Abstract: Methods and systems for presenting content such as articles based on utility are provided. In one embodiment, a plurality of articles are determined, each article in the plurality of articles including article content and a corresponding preview icon, the preview icon defining a link to the corresponding article content when presented. For each article in the plurality of articles, a user experience utility value is determined. And for each article in the plurality of articles, an economic utility value is also determined. A ranked order of the articles is determined based upon each article's user experience utility value and economic utility value. And a portion of the preview icons of the articles are presented on a graphical display page in a priority orientation based on the ranked order of the articles

Abstract translation: 提供了基于实用程序呈现内容的方法和系统，例如文章。 在一个实施例中，确定多个物品，所述多个物品中的每个物品包括物品内容和相应的预览图标，所述预览图标在呈现时定义到相应的物品内容的链接。 对于多个文章中的每篇文章，确定用户体验效用值。 对于多篇文章中的每篇文章，也确定了经济效用价值。 根据每篇文章的用户体验效用值和经济效用值确定文章的排序顺序。 并且文章的预览图标的一部分基于文章的排序顺序以优先方向呈现在图形显示页面上

公开(公告)号：US20150317724A1

公开(公告)日：2015-11-05

申请号：US14598108

申请日：2015-01-15

Applicant: Google Inc.

Inventor： Sergei Vassilvitskii ,  Andrei Z. Broder

IPC: G06Q30/08

CPC classification number: G06Q30/08

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for content to be displayed on a resource to a user. The user is identified. Candidate content items are identified from an inventory of content items that are responsive to the request. The candidate content items are evaluated including determining bid-eligible content items including content items that satisfy an eligibility threshold based on an eligibility status associated with a respective candidate content item. The eligibility status is based at least in part on results associated with past opportunities to present a content item to identified user. An auction is conducted to identify a winner from among the bid-eligible content items. The winning content item is provided responsive to the request. An eligibility status is updated for losing and winning content items in the auction.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到要向用户显示资源的内容的请求。 用户被识别。 候选内容项目是从响应该请求的内容项目的清单中确定的。 评估候选内容项目，包括基于与相应候选内容项目相关联的资格状态来确定包括满足资格阈值的内容项目的出价合格内容项目。 资格状态至少部分地基于与向已识别用户呈现内容项的过去机会相关联的结果。 进行拍卖，以从出价合格的内容项目中识别赢家。 获胜的内容项目是响应于该请求而提供的。 在拍卖中丢失和获胜内容项目的资格状态被更新。