公开(公告)号：US09471572B1

公开(公告)日：2016-10-18

申请号：US14145383

申请日：2013-12-31

Applicant: Google Inc.

Inventor： Sergei Vassilvitskii ,  Andrew Tomkins ,  Shanmugasundaram Ravikumar ,  Ashton Anderson

IPC: G06F17/30

CPC classification number: G06F17/30038 ,  G06F17/30029

Abstract: Methods and apparatus are described herein for recommending candidates for consumption. A first set of one or more candidates for first time consumption by a user and associated utility scores may be identified. A second set of one or more candidates for reconsumption by the user may be determined. Utility scores of the second set of one or more candidates for reconsumption may be determined based on consumption history of the user and aggregate consumption history of a population of users of which the user is associated. A candidate to be recommended to the user for consumption may be selected from the first or second set. The candidate may be selected based at least in part on the utility scores of the first and second sets.

Abstract translation: 本文描述了用于推荐消费者的方法和装置。 可以识别由用户第一次消费的第一组一个或多个候选者和相关联的效用评分。 可以确定用户再次使用的一个或多个候选者的第二组。 可以基于用户的消费历史和与用户相关联的用户群的总消费历史来确定用于重新消费的第二组一个或多个候选者的效用得分。 可以从第一组或第二组中选择要推荐给用户消费的候选者。 可以至少部分地基于第一和第二组的效用评分来选择候选者。