公开(公告)号：US20150213511A1

公开(公告)日：2015-07-30

申请号：US14167383

申请日：2014-01-29

Applicant: Google Inc.

Inventor： William Patrick Kee ,  David Barney

IPC: G06Q30/02

Abstract: Systems, methods, and computer-readable storage media that may be used to adjust bid settings based on content presented through other communication media are provided. One method includes determining a time at which a first content item of a content provider is likely to have been presented to a plurality of users through a first communication medium. The method further includes adjusting a current bid setting for at least one bid for one or more auctions to be displayed through a content interface on one or more user devices. The bid is adjusted for a time period after the determined time, and is associated with at least one second content item that is related to a subject matter of the first content item. The method further includes applying the adjusted bid setting to the at least one bid for content auctions that are conducted during the time period.

Abstract translation: 提供了可以用于基于通过其他通信介质呈现的内容来调整出价设置的系统，方法和计算机可读存储介质。 一种方法包括通过第一通信介质来确定内容提供商的第一内容项目可能被呈现给多个用户的时间。 该方法还包括调整针对要通过一个或多个用户设备上的内容界面显示的一个或多个拍卖的至少一个出价的当前出价设置。 出价在确定的时间之后的一段时间内进行调整，并且与与第一内容项目的主题相关的至少一个第二内容项目相关联。 该方法还包括将经调整的投标设置应用于在该时间段内进行的内容拍卖的至少一个投标。

公开(公告)号：US09277278B2

公开(公告)日：2016-03-01

申请号：US14527481

申请日：2014-10-29

Applicant: Google Inc.

Inventor： David Barney ,  Chao Cai ,  Timothy Wright ,  William Patrick Kee

IPC: H04H60/32 ,  H04N21/442 ,  H04N21/258

CPC classification number: H04N21/44213 ,  H04H60/31 ,  H04H60/45 ,  H04H60/66 ,  H04N21/25883

Abstract: The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.

Abstract translation: 本公开提供了用于增强观众测量数据的系统和方法。 离线和在线观众测量数据可以进行比较和相关，以提高每个数据和源集的质量。 与特定事件相关的离线和在线数据集之间的正相关可以指示可能是真实的人口统计学特征，使得异常值可以从集合中移除或以减小的权重考虑。 负相关可能表明源集合中的人口统计信息（如在线测量数据）可能是假的或可疑的。

公开(公告)号：US20150237395A1

公开(公告)日：2015-08-20

申请号：US14527481

申请日：2014-10-29

Applicant: Google Inc.

Inventor： David Barney ,  Chao Cai ,  Timothy Wright ,  William Patrick Kee

IPC: H04N21/442 ,  H04N21/258

CPC classification number: H04N21/44213 ,  H04H60/31 ,  H04H60/45 ,  H04H60/66 ,  H04N21/25883

Abstract: The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.

Abstract translation: 本公开提供了用于增强观众测量数据的系统和方法。 离线和在线观众测量数据可以进行比较和相关，以提高每个数据和源集的质量。 与特定事件相关的离线和在线数据集之间的正相关可以指示可能是真实的人口统计学特征，使得异常值可以从集合中移除或以减小的权重考虑。 负相关可能表明源集合中的人口统计信息（如在线测量数据）可能是假的或可疑的。

公开(公告)号：US08910195B1

公开(公告)日：2014-12-09

申请号：US14185534

申请日：2014-02-20

Applicant: Google Inc.

Inventor： David Barney ,  Chao Cai ,  Timothy Wright ,  William Patrick Kee

IPC: H04H60/32 ,  H04N21/442 ,  H04N21/258

CPC classification number: H04N21/44213 ,  H04H60/31 ,  H04H60/45 ,  H04H60/66 ,  H04N21/25883

Abstract: The present disclosure provides systems and methods for enhancing audience measurement data. Offline and online audience measurement data may be compared and correlated to improve the quality of each data and source set. Positive correlations between the offline and online data sets related to a particular event may indicate demographic traits that are likely true, such that outliers may be removed from the set or considered at a reduced weight. Negative correlations may indicate that demographic information within a source set, such as the online measurement data, may be false or suspect.

Abstract translation: 本公开提供了用于增强观众测量数据的系统和方法。 离线和在线观众测量数据可以进行比较和相关，以提高每个数据和源集的质量。 与特定事件相关的离线和在线数据集之间的正相关可以指示可能是真实的人口统计学特征，使得异常值可以从集合中移除或以减小的权重考虑。 负相关可能表明源集合中的人口统计信息（如在线测量数据）可能是假的或可疑的。