公开(公告)号：US20150248699A1

公开(公告)日：2015-09-03

申请号：US13689914

申请日：2012-11-30

Applicant: Google Inc.

Inventor： David Hammer ,  Neal Mohan ,  Jason C. Miller

IPC: G06Q30/02

CPC classification number: G06Q30/0256

Abstract: Methods, systems, and apparatus for keyword remarketing. In one aspect, a method includes generating a keyword remarketing list associated with one or more keywords selected by a content item provider; adding a recipient identifier to the keyword remarketing list in response to receiving an indication that a user device has interacted with a search content item, the search content item having been provided to the user device in response to the user device transmitting a search query; receiving a content item request for a content item to be provided; determining that the content item request is for a user device that is associated with a recipient identifier included in the keyword remarketing list; and providing a remarketing content item to the user device, the remarketing content item being a content item provided by the content item provider for distribution to user devices included in the keyword remarketing list.

Abstract translation: 关键字再营销的方法，系统和设备。 一方面，一种方法包括生成与由内容项提供者选择的一个或多个关键字相关联的关键字再营销列表; 响应于接收到用户设备已经与搜索内容项目进行交互的指示，将关键字再营销列表中的收件人标识符添加到所述关键字再营销列表中，所述搜索内容项已经响应于所述用户设备发送搜索查询而被提供给所述用户设备; 接收要提供的内容项的内容项请求; 确定所述内容项目请求是针对与所述关键字再营销列表中包括的收件人标识符相关联的用户设备; 以及向所述用户设备提供再营销内容项，所述再营销内容项是由所述内容项提供者提供的用于分发给所述关键字再营销列表中包括的用户设备的内容项。