公开(公告)号：US20150178281A1

公开(公告)日：2015-06-25

申请号：US14136304

申请日：2013-12-20

Applicant: Google Inc.

Inventor： David Steiner ,  Mehul Agarwal ,  Imad Jureidini

IPC: G06F17/30

CPC classification number: G06F16/9577

Abstract: Embodiments of the invention determine whether a user has seen a content item based on at least two factors: a measure of the area of a content item that has been displayed on a screen of the user's device and a length of time that the content item has been displayed on the screen of the user's device. The area of a content item that has been displayed is detected, and the length of time that the content item has been displayed is detected. An aggregate score for the content item is determined based at least in part on the detected area and the detected length of time. Responsive to the aggregate score exceeding a threshold, it is determined that the content item has been seen by the user.

Abstract translation: 本发明的实施例基于至少两个因素来确定用户是否已经看到内容项目：已经在用户设备的屏幕上显示的内容项目的面积的度量以及内容项目具有的时间长度 被显示在用户设备的屏幕上。 检测到已经显示的内容项目的区域，并且检测到内容项目已经被显示的时间长度。 至少部分地基于检测到的区域和检测到的时间长度来确定内容项目的总计分数。 响应于总分数超过阈值，确定用户已经看到内容项目。