公开(公告)号：US09213749B1

公开(公告)日：2015-12-15

申请号：US13840995

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Alexander Collins ,  Gary Sivek

IPC: G06F17/30

CPC classification number: G06F17/30554 ,  G06F17/30864

Abstract: Methods, systems, and apparatus for selecting content items based on presentation context are presented. In one aspect, a method includes for each of a plurality of content item slots of a resource: obtaining first performance data based on a performance of content items that were presented in a navigational context in the content item slot; obtaining second performance data based on a performance of content items that were presented in a non-navigational context in the content item slot; determining, from the first and second performance data, a navigational performance adjustment factor for the content item slot, the navigational performance adjustment factor indicating, for the content item slot, a performance of content items presented in the navigational context relative to a performance of content items presented in the non-navigational context.

Abstract translation: 提出了基于表示上下文选择内容项的方法，系统和装置。 一方面，一种方法包括用于资源的多个内容项时隙中的每一个：基于在所述内容项时隙中的导航上下文中呈现的内容项的性能来获得第一演出数据; 基于在内容项插槽中的非导航上下文中呈现的内容项的性能来获得第二演出数据; 从所述第一和第二演奏数据确定所述内容项时隙的导航性能调整因子，所述导航性能调整因子针对所述内容项时隙指示在所述导航上下文中呈现的相对于内容表现的内容项的表现 在非导航背景下呈现的项目。

公开(公告)号：US09805102B1

公开(公告)日：2017-10-31

申请号：US14936844

申请日：2015-11-10

Applicant: Google Inc.

Inventor： Alexander Collins ,  Gary Sivek

IPC: G06F17/30

CPC classification number: G06F17/30554 ,  G06F17/30864

Abstract: Methods, systems, and apparatus for selecting content items based on presentation context are presented. In one aspect, a method includes for each of a plurality of content item slots of a resource: obtaining first performance data based on a performance of content items that were presented in a navigational context in the content item slot; obtaining second performance data based on a performance of content items that were presented in a non-navigational context in the content item slot; determining, from the first and second performance data, a navigational performance adjustment factor for the content item slot, the navigational performance adjustment factor indicating, for the content item slot, a performance of content items presented in the navigational context relative to a performance of content items presented in the non-navigational context.