公开(公告)号：US20150051975A1

公开(公告)日：2015-02-19

申请号：US13734518

申请日：2013-01-04

Applicant: Google Inc.

Inventor： Mohammed Waleed Kadous ,  Russell Heywood ,  Cedric Dupont ,  Isaac Richard Taylor

IPC: G06Q30/02

CPC classification number: G06Q30/0261

Abstract: Aspects of the present disclosure relate generally to using position information to provide advertisements. More specifically, wireless network access point data may be used to identify the position of a mobile device in an indoor space, which, in turn, may be used to identify products within the vicinity of the identified position. Based on the identified products, a server may send advertisements of the same or related products available at other locations to the mobile device.

Abstract translation: 本公开的方面一般涉及使用位置信息来提供广告。 更具体地，可以使用无线网络接入点数据来识别在室内空间中的移动设备的位置，而室内空间又可以用于识别所识别位置附近的产品。 基于所识别的产品，服务器可以将在其他位置可用的相同或相关产品的广告发送到移动设备。

公开(公告)号：US20150154621A1

公开(公告)日：2015-06-04

申请号：US14197808

申请日：2014-03-05

Applicant: Google Inc.

Inventor： Isaac Richard Taylor ,  Mohammed Waleed Kadous

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: H04W64/003 ,  G06Q30/0207 ,  H04L67/18 ,  H04W4/024 ,  H04W4/029 ,  H04W24/04 ,  H04W24/08 ,  H04W48/16 ,  H04W48/20 ,  H04W72/02 ,  H04W72/04

Abstract: Aspects of the disclosure relate to generating incentives. An access point model may be generated based in part on access point model data, e.g., collected scan information from devices that travel through an indoor space. The wireless access point model may include an indoor map of a location or building, such as a store or portion of a store. At some point, it may be determined that the access point model data may not meet a predetermined quality threshold. For example, the data may be outdated or inaccurate. An incentive may be generated and transmitted to a client device within a predetermined distance of the access point associated with the access point model. When the client device redeems the incentive and enters the indoor space associated with the access point, scan information may be collected. The scan information may be used to update or otherwise modify the access point model.

Abstract translation: 披露的方面涉及产生奖励。 可以部分地基于接入点模型数据生成接入点模型，例如来自穿过室内空间的设备的收集的扫描信息。 无线接入点模型可以包括位置或建筑物的室内地图，诸如商店或商店的一部分。 在某点上，可以确定接入点模型数据可能不满足预定的质量阈值。 例如，数据可能过时或不准确。 可以在与接入点模型相关联的接入点的预定距离内生成激励并将其发送到客户端设备。 当客户端设备兑换激励并进入与接入点相关联的室内空间时，可以收集扫描信息。 扫描信息可用于更新或以其他方式修改接入点模型。