公开(公告)号：US09953055B1

公开(公告)日：2018-04-24

申请号：US14577836

申请日：2014-12-19

Applicant: Google Inc.

Inventor： Lars Kare Engebretsen ,  Ian James Leader

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06F17/30448 ,  G06F17/30477 ,  G06F17/30572

Abstract: Systems and methods of this disclosure are directed to optimizing a content selector executing on content selection infrastructure. An entity engine retrieves a search query report with queries corresponding to selected content items of a content campaign and a performance metric for each query. The entity engine determines an entity for each of the queries. A cluster engine generates a first subset of the queries and a second subset of the queries based on the entity for each query. The cluster engine generates a first performance metric for the first subset and a second performance metric for the second subset. An interface displays the first performance metric and the second performance metric. A campaign generator receives a selection of a semantic criterion based on the first subset and updates the content campaign to include the semantic criterion.