公开(公告)号：US20140304069A1

公开(公告)日：2014-10-09

申请号：US13930746

申请日：2013-06-28

Applicant: Google Inc.

Inventor： Vincent P. Lacey ,  Keith Howard ,  Ido Ohad ,  David Norelius ,  Michael F. English ,  John P. Simons ,  Douglas R. Bengtson ,  Jesse Kinkead ,  Ekaterina A. Mineeva ,  Will Stoltzman ,  Lee Callender

IPC: G06Q30/02

CPC classification number: G06Q30/0249

Abstract: An example budget allocation process may include: determining how to allocate a budget among different content distribution mechanisms, and generating a graphical user interface showing allocations of the budget among the different content distribution mechanisms, where the graphical user interface includes elements to vary the allocations, and where the elements are movable to trigger variations in the allocations. The example process may also include: receiving an input from the graphical user interface; determining a reallocation of the budget among the different content distribution mechanisms based on the input; and updating the graphical user interface using the reallocation of the budget among the different content distribution mechanisms. The graphical user interface may be updated so that at least some of the elements and information relating to the content distribution mechanisms reflect the reallocation of the budget.

Abstract translation: 示例性预算分配过程可以包括：确定如何在不同的内容分发机制之间分配预算，以及生成显示在不同内容分发机制中的预算分配的图形用户界面，其中图形用户界面包括用于改变分配的元素， 并且元素可移动以触发分配中的变化。 示例过程还可以包括：从图形用户界面接收输入; 基于输入确定不同内容分发机制之间的预算重新分配; 以及使用所述不同内容分发机制中的所述预算的重新分配来更新所述图形用户界面。 可以更新图形用户界面，使得与内容分发机制相关的元素和信息中的至少一些反映了预算的重新分配。

公开(公告)号：US20140304063A1

公开(公告)日：2014-10-09

申请号：US13856512

申请日：2013-04-04

Applicant: Google Inc.

Inventor： Michael F. English ,  Ekaterina A. Mineeva ,  Will Stoltzman ,  Lee Callender ,  Douglas R. Bengtson

IPC: G06Q30/02

CPC classification number: G06Q30/0243

Abstract: An example system includes: identifying campaigns for content distribution for which conversion information has been collected over time and stored in a database in computer storage, where the identified campaigns have at least one subject in common; for each of at least some of the campaigns, performing operations that include: identifying distribution clusters associated with the campaign, and determining relative conversion rates for the distribution clusters; and using relative conversion rates for distribution clusters, which have one or more features in common and are in different campaigns, in determining how to allocate resources for the content distribution.

Abstract translation: 一个示例系统包括：识别针对内容分发的活动，其中转换信息已经随着时间被收集并存储在计算机存储器中的数据库中，其中所识别的活动具有至少一个共同的主题; 对于至少一些活动中的每一个，执行操作，其包括：识别与所述活动相关联的分发集群，以及确定所述分发集群的相对转换率; 并且在确定如何为内容分发分配资源时，使用具有共同的一个或多个特征并且处于不同的活动中的分布集群的相对转换率。