Campaign and competitive analysis and data visualization based on search interest data
    1.
    发明授权
    Campaign and competitive analysis and data visualization based on search interest data 有权
    基于搜索兴趣数据的竞选和竞争分析和数据可视化

    公开(公告)号:US09043302B1

    公开(公告)日:2015-05-26

    申请号:US13843318

    申请日:2013-03-15

    Applicant: Google Inc.

    CPC classification number: G06F17/30864 G06F17/30716

    Abstract: Techniques for providing interactive visualizations for an entity or group of entities based on search interest data are provided. The search interest data may be derived from Internet or online search data related to the entities and relevant attributes of the entities. Each of the entities and attributes may be represented in a structured search market using a predefined list of relevant search terms or keywords. The search interest of each entity and attribute may be determined based on probabilities representing a likelihood of a search for an entity co-occurring with a search for a relevant attribute within a predetermined time proximity.

    Abstract translation: 提供了基于搜索兴趣数据为实体或一组实体提供交互式可视化的技术。 搜索兴趣数据可以从与实体相关的因特网或在线搜索数据和实体的相关属性导出。 每个实体和属性可以使用相关搜索词或关键字的预定义列表在结构化搜索市场中表示。 每个实体和属性的搜索兴趣可以基于表示在预定时间邻近内搜索与相关属性的搜索共同出现的实体的可能性的概率来确定。

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