公开(公告)号：US20140122235A1

公开(公告)日：2014-05-01

申请号：US14062641

申请日：2013-10-24

Applicant: Google Inc.

Inventor： Sumit Agarwal ,  Pearl Renaker ,  Adam Smith

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F16/30 ,  G06F16/951 ,  G06Q30/02

Abstract: Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ad creative content for an ad having the document as a landing page. Query information may be tracked on a per document level, a per domain level, etc. The determined ad information may be used to automatically populate an ad record, or may be provided to an advertiser as suggested or recommended ad information.

Abstract translation: 诸如广告定位关键字和/或广告创意内容的广告信息可以使用聚合的所选择的文档到查询信息关联来确定。 例如，也可以将与所选文档相关联的流行术语和/或短语用作具有文档作为着陆页的广告的广告定位关键字和/或广告创意内容。 可以在每个文档级别，每个域级别等跟踪查询信息。所确定的广告信息可以用于自动填充广告记录，或者可以作为建议的或推荐的广告信息提供给广告商。