公开(公告)号：US09104746B1

公开(公告)日：2015-08-11

申请号：US14229122

申请日：2014-03-28

Applicant: Google Inc.

Inventor： Raveesh Nayar ,  Mayur Datar ,  Sumit Sanghai ,  Pranav Kumar Tiwari

IPC: G06F17/00 ,  G06F17/30

CPC classification number: G06F17/30598 ,  G06F17/3053 ,  G06Q30/0601

Abstract: A system and method for identifying contrarian terms is disclosed. The system and method includes identifying a plurality of websites describing a product or service, analyzing content in the plurality of websites, the content relating to the described product or service, identifying contrarian terms based on the website content using a processing circuit, wherein the contrarian terms comprise descriptions of a product or service, associating the identified contrarian terms with a category, within which the product or service has been categorized in at least one of the plurality of websites, and storing the contrarian terms and the associated category in a memory.

Abstract translation: 公开了一种用于识别逆向术语的系统和方法。 该系统和方法包括识别描述产品或服务的多个网站，分析多个网站中的内容，与所描述的产品或服务相关的内容，使用处理电路基于网站内容识别反向术语，其中逆向 术语包括对产品或服务的描述，将所识别的逆向术语与其中产品或服务已被分类到多个网站中的至少一个网站的类别相关联，以及将逆向术语和相关联的类别存储在存储器中。

公开(公告)号：US09015195B1

公开(公告)日：2015-04-21

申请号：US13750999

申请日：2013-01-25

Applicant: Google Inc.

Inventor： Sumit Sanghai

IPC: G06F17/30

CPC classification number: G06F17/3087

Abstract: For processing multi-geo intent keywords, a keyword is identified from a webpage corresponding to an advertiser. A plurality of search queries which include the keyword are obtained. For each search query of the plurality of search queries, a determination is made whether the search query includes a location term, and in response to the determination that the search query includes the location term, the location term is associated with the keyword. A determination is made that the keyword is multi-geo intent keyword having multiple geographical locations associated therewith, based on multiple location terms being associated with the keyword. In response to identifying the keyword as multi-geo intent keyword, a determination is made that the webpage does not correspond to a single geo-location. The keyword is provided as a suggestion to the advertiser for bidding, based on the determination that the webpage does not correspond to a single geo-location.

Abstract translation: 为了处理多地理意图关键字，从与广告主对应的网页中识别关键字。 获得包括该关键字的多个搜索查询。 对于多个搜索查询的每个搜索查询，确定搜索查询是否包括位置项，并且响应于搜索查询包括位置项的确定，位置项与关键字相关联。 基于与关键字相关联的多个位置词语，确定关键字是具有与其相关联的多个地理位置的多地理意图关键字。 响应于将关键字识别为多地理意图关键字，确定网页不对应于单个地理位置。 基于确定该网页与单个地理位置不对应，该关键字被提供给广告商用于出价的建议。