公开(公告)号：US20140189047A1

公开(公告)日：2014-07-03

申请号：US13731231

申请日：2012-12-31

Applicant: Google Inc.

Inventor： Reto Strobl ,  Tamas Foldenyi

IPC: H04L29/08

CPC classification number: H04L67/20 ,  H04L67/26 ,  H04L67/327

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for serving advertisements. In one aspect, a method includes receiving, from a user device, a request for a content item for presentation with a first resource. The first resource is associated with a first content category. A first set of content items that are eligible for presentation with resources associated with the first content category are identified. A determination is made that the user device navigated to the first resource from a second resource. The second resource is associated with a second content category, different than the first content category. A second set of content items that are eligible for presentation with resources associated with the second content category are identified. A content item is selected from among the first and second set of content items. The selected content item is provided to the user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于服务广告的计算机程序。 一方面，一种方法包括从用户设备接收用于呈现与第一资源的内容项目的请求。 第一个资源与第一个内容类别相关联。 识别符合与第一内容类别相关联的资源呈现的第一组内容项目。 确定用户设备从第二资源导航到第一资源。 第二资源与不同于第一内容类别的第二内容类别相关联。 识别符合与第二内容类别相关联的资源呈现的第二组内容项目。 从第一和第二组内容项目中选择内容项目。 所选择的内容项被提供给用户设备。